Last updated: January 02, 2026
Introduction
Prima Vita (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data in accordance with the United Arab Emirates’ legal requirements, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable UAE laws.
This Privacy Policy explains how we collect, use, disclose, transfer, store, and protect your personal information when you access or use prima-vita.ae (the “Site”) and related services.
By accessing or using our Site, you consent to the terms of this Privacy Policy.
Data We Collect
We may collect the following personal data when provided directly by you or via automated technologies:
Personal Data
Full name, email address, phone number
Postal and billing address
Payment and order details (if you make a purchase)
Any information you provide via forms, support requests, or communications
Technical Data
IP address, device type, browser type
Cookies and usage data, analytics information
We only collect data that is necessary for the purposes outlined in this policy, consistent with PDPL principles of purpose limitation and data minimisation.
How We Use Your Personal Data
We use your personal data for the following lawful purposes:
To provide, operate, and improve our Site and services
To respond to your inquiries and fulfil orders
To communicate updates, offers, and service notifications
To process payments and manage transactions
To comply with legal and regulatory obligations
For analytics and improving user experience
Processing will be based on lawful grounds such as consent, contractual necessity, or legal obligations.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience, analyse Site usage, and administer the Site. You may manage or disable cookies via your browser settings; however, certain features may not function properly if cookies are disabled.
Sharing of Personal Data
We do not sell or rent your personal data. We may share your data with:
Service providers such as payment processors, logistics partners, and hosting providers
Legal, regulatory, or law enforcement authorities when required by applicable law
Third parties only with your consent or as necessary to provide services
We require appropriate safeguards when transferring personal data outside the UAE.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Security measures include encryption, access controls, and secure networks, in compliance with applicable UAE data protection requirements.
Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law. When data is no longer needed, we securely delete, destroy, or anonymize it.
Your Rights Under UAE Law
Under the PDPL and applicable UAE laws, you may have the right to:
Access the personal data we hold about you
Correct inaccurate or incomplete data
Delete or erase your personal data where lawful
Object to or restrict processing of your personal data
Withdraw consent where processing is based on consent
Request data portability where technically feasible
To exercise these rights, contact us using the details provided in section 10 below.
Children’s Privacy
Our Site is not intended for children under the age of 16. We do not knowingly collect personal data from minors without parental or guardian consent.
Contact Us
If you have questions, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact:
Email: info@prima-vita.ae
Phone: +971503219405
Address: Unit 103 – 25 – Vakson Commercial Building – 3 Street, Sheikh Zayed Road, Umm Al Sheif, Dubai, UAE
We will respond to your request in accordance with applicable UAE law.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in legal or regulatory requirements, business practices, or Site features. The “Last updated” date at the top of this policy will reflect the effective date of the changes.